How Ohio Trump Voters Reacted to Vivek's Attack Ad  —  He spent millions smearing Amy Acton, prompting national criticism.  But how low is too low for Trump voters?  —  BY NOW, YOU'VE SURELY HEARD about the ad Vivek Ramaswamy is running against his opponent in the Ohio gubernatorial election …

The Republicans' Remarkably Bad Midterm Campaigns  —  The midterm campaigns have been going badly enough for the Republicans that they have inspired in White House principals some rare candor.  “You don't turn the Titanic around overnight,” Vice-President J. D. Vance said on the trail earlier this year, in Toledo.

Introducing a New Way to Understand the Election: Times Voter Trends  —  A timely demographic story we've never been able to tell before.  —  When the dust settles on election night, the story won't simply be about who won, but who decided the outcome: Which demographic groups shifted the most …

The educational divide could spell trouble for Republicans  —  Republicans tend to run better among voters without a college degree than those with one, which has battered Democrats in recent presidential elections.  But that same pattern could give Democrats a potentially decisive boost in next month's midterms.

Latinos Are Now America's Most Important Swing Voters  —  Latinos helped fuel President Trump's return to the White House.  But Democrats have won back the trust of many Hispanic voters over the past two years.  —  In the 1990s, politicians fought for the support of soccer moms.